Music Marketing: Full moon, but an empty plate? Read this. | Welcome to Sound Vision Entertainment!

It’s a big ol’ fashioned full moon this evening, and excess energy, frustration, excitement, or even anger could be building, simmering, or just plain vibrating through your veins regarding your accomplishments in music (or lack thereof). Music promotion of your own songs is essential. I have found that any time there is a full appetite but an empty plate, it’s usually because you’re busy mingling or having drinks at the party instead of serving yourself a quick, daily completed portion of a single task each day from the buffet, in order to not only fill your plate (and your inner hunger) by month’s end, but to make sure you are completely “stuffed” and “fulfilled” with what you have accomplished. A single, small portion of a task each day equals one mother load of a hefty plate each month to fill you up. The variety of tasks is key.

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A full moon always seems to change peoples’ moods, and some are more affected by them than others. I am one of them. I always feel the effects of an upcoming full moon, often guessing without looking at the calendar. I sometimes feel it in an agitated way, sometimes in a purely energetic way. If we regard a full moon as a completed culmination of a cycle before the beginning of a whole new cycle, we must REMIND ourselves to use this energy to complete a worthy song or daily music marketing task. We must tie up loose ends and finish up worthy music projects.

Pure energy can actually be dangerous if it doesn’t have a determined sense of direction. The problem is that, the moment by moment direction of our efforts can constantly veer off course (despite the initial precision), and must be readjusted each and every day, each and every hour. Thankfully, you have always had a worthy sense of direction through your songwriting and performing.

Your task for these final 3 days of April has been referenced in the past 3 weeks. Clean up your computer desktop if you haven’t already. Create separate, neatly labeled folders of your WAV and MP3 files, another separate folder for all your lyrics, complete with copyright and contact information on each lyric sheet, and back up all materials on a memory stick or cd rom(s). I want you to have everything right in front of you whenever you turn on your computer. Delete and dump every unneeded item on your desktop and in your recycle bin. You must have a desktop completely devoted to music marketing because May will be your month to promote. I also want you to choose your 1 favorite song and start rehearsing it until you know it cold and warm, left and right. Get this one song polished, and choose it carefully.

More to come.

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